In this keynote, Prof. Dalton (licensed architect) discusses her collaborative research with Prof. Hölscher (cognitive scientist) at the intersection of cognitive science, architecture, and digital tech. Together, they explore spatial cognition and perception at urban and architectural scales, revolutionizing our understanding of human-environment interactions. Integrating digital tools like VR, they reveal how spatial arrangements and cues shape behaviour. Their immersive experiments shed light on the interplay between cognition and architectural design. Their work deepens understanding and sparks innovation in architecture and urban planning. Join us as we embark on this transformative journey into their ground-breaking collaboration.