British Academy of Management 2019

  • Juliet Kele (Organiser)

Activity: Participating in or organising an eventOrganising a conference, workshop, ...


Reinvigorating Researcher Interest in Research Methodology (1223)

Workshop Organisers:
Dr Juliet Elizabeth Kele, University of Birmingham, UK
Prof Mark N.K Saunders, University of Birmingham, UK
Dr Amanda Lee, University of Derby, UK

The extensive and all-encompassing opportunities available within business and management research make it difficult not to get enthusiastic about conducting
studies in this field. However, while there is no one best way for undertaking all research, the data collection techniques of interviews and questionnaires dominate, being used, time and again. It appears that researcher interest into the nuts and bolts of how to conduct these wonderful, new projects – research methodology and research methods – does not seem to have kept pace with the excitement of the research focus itself. This practical workshop aims to change this and reinvigorate researcher interest in research methodology. Informed by
theory and real-life examples, this workshop will introduce researchers to the latest business and organisational research methods and will cover a range of qualitative and quantitative techniques. The vast diversity of research questions within business and management research can benefit from greater usage of the diversity of research methods and research methodologies. In such uncertain
economic times, organisations are looking for innovative solutions for their continued, sustainable business success. Uncertainty also brings about opportunity; none more so than in the creative future of research methodologies. Why not see for yourselves how this workshop could help you develop original and inspired research, using the most modern methods, to achieve outputs with both relevance and impact.

Dr Murray Clark, to talk about going beyond gap spotting
Prof Savvas Papagiannidis, Newcastle University, to talk about using big data
Dr Andy Hodder, University of Birmingham, on the issues of online data collection, analysis and ethics
Prof Mark Saunders, University of Birmingham, on mixing methods and card sorting
Dr Amanda Lee, University of Derby, to talk about using diaries as a data collection method
Prof Natasha Mauthner, Newcastle University, on the importance of philosophy
Prof Emmanuella Plakoyiannaki, Leeds University Business School, to talk about the diversity of visual methods available
Period3 Sept 2019
Event typeConference
LocationBirmingham, United KingdomShow on map