European Association for Sport Management, Finland: A Critical Appraisal of Relationship Marketing. The Effectiveness of a Professional UK Football Club at Retaining and Developing Loyalty of Customer

L King (Speaker), Crabtree, R. (Speaker), E Alexander (Speaker)

Activity: Talk or presentationInvited talk

Period2002
Event title10th EASM Conference
Event typeConference
LocationFinland
Degree of RecognitionInternational