European Association for Sport Management, Finland: A Critical Appraisal of Relationship Marketing. The Effectiveness of a Professional UK Football Club at Retaining and Developing Loyalty of Customer

  • L King (Speaker)
  • Ruth Crabtree (Speaker)
  • E Alexander (Speaker)

Activity: Talk or presentation › Invited talk

Period2002
Event title10th EASM Conference
Event typeConference
LocationFinlandShow on map
Degree of RecognitionInternational