Lessons from the outside: sports, advertising and mental health

Pearce, A. (Speaker)

Activity: Talk or presentationInvited talk

Description

During the Covid pandemic, the university sector has applied a variety of online strategies to engage students and keep their studies on track. As such, we have all participated in multiple online seminars, sharing our successful practices and experiences and giving ourselves a pat on the back!

However, in most cases, universities are protected entities and not vulnerable to total failure. Many universities receive government support and some are even national institutions, so survival is essentially guaranteed, albeit with some belt-tightening. But what about OUTSIDE?

Worldwide, pandemic lockdowns have resulted in businesses closing, livelihoods gone, people losing their homes, and untold emotional suffering.

Yet, with every dark moment, it is also an important opportunity to find new solutions and perspectives, especially when everything, including survival, is on the line….

Therefore, our three guest speakers will share case studies and insights on what universities can learn from frontline pandemic strategies, including the risk analysis tactics of the sports world, the new personalized online marketing focus for advertising, and the growing importance of mental health awareness as a regular standard of care for both staff and students.
Period27 Oct 2021
Held atKyungpook National University, Korea, Republic of
Degree of RecognitionInternational