National Innovation Centre for Ageing (NIC-A)

Activity: Participating in or organising an eventParticipating in a conference, workshop, ...


INNOVATEUK KTN Health Ageing - Invited presentation series, to 40+ start-up businesses. Presentation to make the case for Design-led Innovation in the development of products, services and systems aimed at older adults. Followed by a 2-hr opt-in Masterclass for those businesses looking to learn more about developing a Design Capability in their business/enterprise.

The presentation makes the case for Design as the investigative process, which uncovers and frames value for the business.
The following Masterclass challenges business-owners to explore a wider set of elements-of-value, which bridge into emotional and wellbeing needs far beyond function. Case studies provide the evidence for a design-led process and key capabilities for three Innovation Strategies are shared.

All businesses included in the programme have completed a vetting and selection process led by InnovateUK's KTN Healthy Ageing and are recognised as having high growth potential.
Period3 Oct 202230 Jun 2023
Event typeConference
LocationNewcastle, United KingdomShow on map
Degree of RecognitionNational