SOW public art commission

Matsuda, N. (Participant)

Design Department

Activity: Other

Description

Public art commission by Greenpeace UK. Digital Augmented Reality sculpture and accompanying mobile application. The art work and research was developed in collaboration with the collective A Drift of Us.

Period	27 Nov 2023 → …
Event title	SOW project: public art comission
Event type	Exhibition
Location	United KingdomShow on map
Degree of Recognition	National

Documents & Links

SOW project website SOW is a digital sculpture that can be visible in the locations that are part of the UK’s industrial pork supply chain via SOW AR app. SOW - a female breeding pig - makes the invisible industrial pork supply chain visible and grapples with its complexity. SOW emerged from an ongoing art/research collaboration and is founded on the shared knowledges of industrial meat production that aim to recognise and honour the individual agency and power of industrially farmed pigs. The project was developed by Naho Matsuda and A Drift of Us collective as part of the Greenpeace project, Bad Taste. SOW invites you to visit the locations where she appears and contemplate the many industrially farmed pigs that you cannot see and the one that you can: what is your relationship to them and to her? What would you like to say to SOW and what kind of future does she have? How much do you know about how pigs are bred in the UK - and how much do you want to know?
Greenpeace UK press release