Member of Chartered Institute of Public Relations

    Impact: Pedagogic/curricula (within Northumbria), Pedagogic/curricula (beyond Northumbria), Pathway to Impact, Creativity, culture and society, Economic, commercial and technological

    Description of impact

    CIPR principles and assets shared with students on MRes Design, MA Luxury Brand Management and BA Fashion Communication programme, as part of teaching of Public Relations techniques, strategic leadership practices, ethics, tactics and tools. The Membership and my investment and access to CIPR resources, network and content sharpens my own industry understanding, brand management acumen and PR / Marketing knowledge. This feeds directly into teaching students, enhancing their employability prospects, designing 'live' briefs for UG students, how I can supervise and enhance MRes and MA students learning, and also the impact directly into the originality of my own research, published at global conferences, in international journals and academic books, and therefore impact as shown in the subsequent REF rating.

    For context: The Chartered Institute of Public Relations About Us webpage states: "We are the world's only Royal Chartered professional body for public relations practitioners, with nearly 10,000 members.

    Our members are recognised PR professionals. We work with and for them to set, maintain and advance standards. We do this through our industry respected qualifications; our Continuing Professional Development scheme, Accreditation and Chartership programmes; our open, in-house and bespoke training; our industry awards and conferences; and the production of research, best practice and skills guidance.

    Moreover, through our ethical Code of Conduct and searchable PR registers, we make our members accountable to their employers, clients and the wider public.

    VISION
    Our vision is the establishment of a chartered public relations profession serving clients and society with creative, technically expert and ethical practice.

    We will champion lifelong learning and lead a thriving community of practice that is forward-looking, confident in its high standards and assured in demonstrating its value. Our members will act with integrity and according to the core values of the CIPR Code of Conduct. These professionals will sit at the heart of the organisations they serve as trusted, respected and valued business leaders – accountable to their employers and the general public."
    Category of impactPedagogic/curricula (within Northumbria), Pedagogic/curricula (beyond Northumbria), Pathway to Impact, Creativity, culture and society, Economic, commercial and technological

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