Multiple Perspective Problem Framing: the creation of Intellectual Property resulting in business growth through product development, jobs and sales

Description of impact

The Multiple Perspective Problem Framing (MPPF) model enables the complexity of the design process to be effectively addressed. Developed from research at Northumbria University, the MPPF has resulted in the development of commercially valuable Intellectual Property in exhibition, packaging and medical sectors. This case study focuses on one example in the exhibition sector, manufacturing and marketing of roller banners for exhibition by Eve Products Ltd. Since using the MPPF approach the company has created five new product ranges, increased turnover exceeding £1million and generated ten new jobs, with further benefits to its suppliers.