Socially Mobile CIC

Description of impact

Examiner for the Socially Mobile CIC, specialism Change Management, transformational organisation change, brand strategy, promotion, reputation management

About Socially Mobile CIC:

"Socially Mobile Community Interest Company (CIC) has been founded to support and inspire public relations practitioners across the UK to increase their earning potential.

We deliver training to those from lower socio-economic backgrounds, as well as under-represented and under-served groups including black, Asian and ethnic minority practitioners, the LGBTQ+ community, women returners and those with disabilities. We also help those who have been adversely affected financially by the COVID-19 pandemic.


Our objectives are:

To increase the employability of PR practitioners in need

To lower the further threat to employment caused by the encroachment of management consultants, other marketing disciplines and automation.

To offer ongoing help and support through mentors, coaches and peer to peer groups.

Many PR practitioners have strong tactical competencies but lack the strategic capability to move into a new or better role. The Socially Mobile programme is a platform for developing knowledge, experience and career prospects.

We aim to create a pipeline of talent from lower income backgrounds and under-represented groups in order to make the public relations industry more representative and diverse. It’s time to level the playing field."

(source: Socially Mobile 'About' webpage, 2022)

Category of impact	Pedagogic/curricula (beyond Northumbria)