Impact: Public discourseand understanding, Creativity, culture and society
Description of impact
SOW was commissioned by Greenpeace UK as part of their Bad Taste campaign. The project sits at the intersection of art and activism and is taking place at sites of political and corporate structural power.
SOW is a giant female pig in the digital realm and appears in Augmented Reality (AR) through your smartphone in specific locations linked to industrial pork production across England. SOW invites the viewer to download the app and visit those place, to reflect on the existing food system and contemplate alternatives to it.
Category of impact
Public discourseand understanding, Creativity, culture and society