Marketing, Operations and Systems

Organisational unit: Sub Department

Publications

  1. 2020
  2. Customer Complaint Journey Mapping: A Qualitative Approach

    Koussaifi, H., Hart, D. & Lillystone, S., 30 Apr 2020, (Accepted/In press) In : British Food Journal.

    Research output: Contribution to journalArticle

  3. Exploring the Social Broadcasting Crisis Communication: Insights from the Mars Recall Scandal

    Ma, J., Tse, Y. K., Sato, Y., Zhang, M. & Lu, Z., 30 Apr 2020, (Accepted/In press) In : Enterprise Information Systems. TEIS 1765023.

    Research output: Contribution to journalArticle

  4. Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement

    Yuan, D., Lin, Z., Filieri, R., Liu, R. & Zheng, M., 29 Apr 2020, In : Journal of Business Research. 115, p. 38-47 10 p.

    Research output: Contribution to journalArticle

  5. Understanding massively multiplayer online role-playing game addiction: A hedonic management perspective

    Lee, Z. W. Y., Cheung, C. M. K. & Chan, T. K. H., 20 Apr 2020, (Accepted/In press) In : Information Systems Journal.

    Research output: Contribution to journalArticle

  6. Should a manufacturer sell refurbished returns on the secondary market to incentivize retailers to reduce consumer returns?

    Borenich, A., Dickbauer, Y., Reimann, M. & Souza, G. C., 16 Apr 2020, In : European Journal of Operational Research. 282, 2, p. 569-579 11 p.

    Research output: Contribution to journalArticle

  7. Sense of place as an investigative method for the evaluation of participatory urban redevelopment

    Erfani, G., 1 Apr 2020, In : Cities. 99, 102648.

    Research output: Contribution to journalArticle

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