Accepting PhD Students

PhD projects

Two doctoral research projects

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Personal profile

Biography

Abraham joined Northumbria University as Assistant Professor in Marketing. He previously held a position as a Senior Lecturer at Nottingham Trent University. He worked as a post-doctoral researcher at the University of Stirling.

Abraham’s research is centred on social marketing, creativity in advertising, and sustainable consumption. He collaborated with external investigators to secure tobacco control and alcohol policy project grants, which were multi-country studies to investigate effect of alcohol and tobacco policy on consumption. He was a co-investigator of the Tobacco Warning Labels wear-out project, which examined the longer-term impact of cigarette package warnings.

Abraham has published in academic journals such as Journal of Sustainable Tourism, International Journal of Market Research, British Medical Journal, and European Journal of Public Health. He is a member of a scientific research committee and a reviewer of academic journal articles.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, Influence of tobacco policy on denormalization of smoking, University of Stirling

1 Sept 200524 Jun 2009

Award Date: 20 Nov 2009

Marketing, MA, Nottingham Trent University

1 Oct 200230 Sept 2003

Award Date: 19 Nov 2004

Statistics, MSc, University of Southampton

3 Sept 200131 Oct 2002

Award Date: 21 Feb 2003

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