Dr Ahmed Geebren is a Lecturer in Digital Marketing. Prior to joining Newcastle Business School in September 2021, Ahmed worked as a part-time teaching assistant in Digital Marketing at Huddersfield Business School, where he awarded a PhD in marketing. He also has experience in leading modules and supervising dissertations/ work-based projects in Marketing at undergraduate and postgraduate levels. In addition, he holds an MBA, a PGCert in Research Methods, a Diploma in Bank Management and a BSc in Accounting. His research is highly interdisciplinary and uses a range of quantitative research methods. His research lies in the fields of online consumer behaviour and its sub-disciplinary area: online trust, data analytics, social media influence, the interaction of digital marketing and artificial intelligence.