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Personal profile

Biography

Dr Ahmed Geebren is a Lecturer in Digital Marketing. Prior to joining Newcastle Business School in September 2021, Ahmed worked as a part-time teaching assistant in Digital Marketing at Huddersfield Business School, where he awarded a PhD in marketing. He also has experience in leading modules and supervising dissertations/ work-based projects in Marketing at undergraduate and postgraduate levels. In addition, he holds an MBA, a PGCert in Research Methods, a Diploma in Bank Management and a BSc in Accounting. His research is highly interdisciplinary and uses a range of quantitative research methods. His research lies in the fields of online consumer behaviour and its sub-disciplinary area: online trust, data analytics, social media influence, the interaction of digital marketing and artificial intelligence.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

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Collaborations and top research areas from the last five years

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