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Resilient and responsible fashion systems: Fashion product lifecycles and sustainable modes of garment production through either practice-based research focused on new production techniques or complex systems approaches to fashion design.

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Personal profile

Research interests

Dr James' research explores responsible social and environmental practices in the fashion supply chain from a design perspective. Working closely with key stakeholders, in particular fashion consumers and brands, her work investigates how a collaborative approach can aid in moving the industry forward to a more sustainable future. 

Since the publication of her PhD in 2015, entitled Influencing Ethical Fashion Purchasing Behaviour, lines of inquiry have continued to explore the diverse approaches possible in the implementation of sustainable practices in the fashion industry. Examples include: utilising zero-waste pattern cutting methods to lead the creative design process, engaging fashion consumers in a transparent business model, the inclusion of people in the product lifecycle in the consideration of ethics, the role of consumers and retailers in the application of sustainable values in fashion, how higher education contextualises sustainability as a key design tool and the challenges facing the adoption of circular principles in fashion. 

Biography

Dr James is an experienced fashion designer, educator and researcher focused on creating sustainable change in the future of the fashion industry. She believes that garments should not be beautiful at the expense of people and the planet and through innovative design approaches aims to embed responsible values throughout the fashion product lifecycle. 

From a research perspective Dr James engages in challenge-led investigations that reflect contemporary societal issues. From an educational perspective she encourages students to think differently, creating ambitious sustainable solutions. 

Approaching complex issues from a multi-stakeholder approach, her strengths include engaging with fashion consumers and applying design strategies to encourage small shifts in behaviour towards large-scale sustainable change. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Design Studies, PhD, Influencing Ethical Fashion Purchasing Behaviour, Northumbria University

Award Date: 17 Nov 2014

External positions

Coventry University

Jun 2020Jun 2024

Teesside University

Jun 2018Jun 2022

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