Personal profile
Education/Academic qualification
Marketing, PhD
Award Date: 1 Mar 2020
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Dive into the research topics where Alyaa Darwish is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Technology Anxiety in Virtual Reality Adoption: Examining the Impact of Age, Past Experience, and Cybersickness
Al Khalifah, E., Hammady, R., Abdelrahman, M., Al-Shamaileh, O., Marghany, M., El-Jarn, H., Darwish, A. & Kurt, Y., 30 Apr 2025, In: IEEE Access. 13, p. 71858-71879 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (Scopus)22 Downloads (Pure) -
Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism: Exploring Emotional Attachment and VR Presence
Alkhalifah, E., Hammady, R., Abdelrahman, M., Darwish, A., Cranmer, E., Al-Shamaileh, O., Bourazeri, A. & Jung, T., 10 Jun 2025, In: Human Behavior and Emerging Technologies. 2025, 1, p. 1-25 25 p., 8818559.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Citations (Scopus)30 Downloads (Pure) -
Virtual vs human influencers: Can Instagram users detect the difference?
Barbe, D., Darwish, A. & Aleksandra, M., 31 May 2024, Proceedings of the European Marketing Academy. European Marketing Academy, 2 p. 119864Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
Tourist destination reputation: an empirical definition
Darwish, A. & Burns, P., 3 Apr 2019, In: Tourism Recreation Research. 44, 2, p. 153-162 10 p.Research output: Contribution to journal › Article › peer-review
34 Citations (Scopus) -
Tourist Destination Reputation: Seeking a Definition
Darwish, A. & Burns, P., Dec 2018, Back to the Future: Revisiting the Foundations of Marketing. Fowler , J. G. & Weiser, J. (eds.). Society of Marketing Advances, p. 226-227 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access