Catherine Glover

Catherine Glover is a fashion researcher. Her research specialism is transnational storytelling and how social and brand communities enact story processes that inspire grassroots action, employing narrative inquiry as the principal methodology. She has published articles on the luxury brand Rapha, Harris Tweed, the Tweed Run, sustainable fashion, and her role as a madoguchi reporting on British fashion, craft, design and architecture for Japanese avant-garde publication, Hanatsubaki.

Her research has appeared in the Critical Journal of Fashion and Beauty (11.1), International Journal of Fashion (4.2), Journal of Fashion Marketing and Management (22.1) and Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Macmillan, eds. Cantista and Sábada, 2019). She has presented her research to peer and industry audiences, including at the Global Fashion Conference 2016, 2018, 2020 and Nostalgia: 2nd Global Inclusive Interdisciplinary Conference. She is currently researching into stories, nostalgia and clothing, the paradoxical nature of fashion and sustainability, and writing and publishing autobiographical fashion poetry.

Prior to academia, Catherine worked for fifteen years in industry as a luxury fashion PR, design journalist, copyeditor, and editorial coordinator in arts publishing. Her links with industry continue to inform both research projects and research-led teaching, through 'live' collaborative projects with professional brand partners and social initiatives.

Catherine Glover is a Senior Lecturer in Fashion Communication and Programme Leader of Masters of Research Design in the School of Design at Northumbria University (UK). She lectures on sustainability, fashion public relations, brand strategy, storytelling, journalism, brand copywriting, editorial publishing and activism. Her educational interests are 'flipped teaching', running 'live' collaborative briefs with industry partners (international brands and social enterprises), engaging students with issues and values-based communication, and teaching research skills that can engender positive social change.

Catherine's research is into transnational storytelling, specifically how social and brand communities enact story processes that inspire grassroots action. She has published articles on the luxury brand Rapha, Harris Tweed, the Tweed Run, and her role as a madoguchi reporting on British fashion, craft, design and architecture for Japanese avant-garde publication, Hanatsubaki.

Her research has appeared in the Critical Journal of Fashion and Beauty (11.1), International Journal of Fashion (4.2), Journal of Fashion Marketing and Management (22.1) and Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Macmillan, eds. Cantista and Sábada, 2019). She has presented her research to peer and industry audiences, including at the Global Fashion Conference 2016, 2018, 2020 and Nostaliga: 2nd Global Inclusive Interdisciplinary conference. She is currently researching into stories, nostalgia and clothing, Fashion Revolution and the paradoxical nature of fashion and sustainability, transformational mindset change.

Prior to academia, Catherine worked for fifteen years in industry as a luxury fashion PR, design journalist, copyeditor, and editorial coordinator in arts publishing. She continues to write and publish autobiographical narratives and fashion poetry.