Charitha Perera

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Education/Academic qualification

Philosophy, PhD

5 Aug 2021 → 31 Dec 2099

Award Date: 5 Aug 2021

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The impact of social media marketing and brand credibility on Higher Education Institutes’ brand equity in emerging countries
Withanage, C., Nayak, R. & Nguyen, L. T. V., 13 Jun 2022, (E-pub ahead of print) In: Journal of Marketing Communications. 26 p.
Research output: Contribution to journal › Article › peer-review

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Charitha Perera

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Education/Academic qualification

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The impact of social media marketing and brand credibility on Higher Education Institutes’ brand equity in emerging countries

Charitha Perera

Personal profile

Education/Academic qualification

Fingerprint

Network

Research output

The impact of social media marketing and brand credibility on Higher Education Institutes’ brand equity in emerging countries