Colin Richardson - Supervised Work - Northumbria University Research Portal

Emailcolin.m.richardsonnorthumbria.acuk

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Investigating the Influence of Self-Brand-Congruity on Emotional Brand Attachment and their Impact on Original and Counterfeited Luxury Brand Patronage
Haddad, S. (Author), Richardson, C. (Supervisor) & Sutherland, M. (Supervisor), 24 Oct 2024
Student thesis: Doctoral Thesis

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