Research output per year
Research output per year
Dr
Accepting PhD Students
PhD projects
Viktoriia Tretiakova 01/03/2022 - 01/03/2025
Edita Petrylaite is Senior Lecturer in Strategy. She is a Fellow of the Higher Education Academy (HEA) and teaches at undergraduate and postgraduate levels. She holds a PhD in Business Management and an MSc in Tourism with Hospitality Management from Northumbria University, a BA in Philology and an MA in Literaturology from Klaipeda University. Edita leads a full-time undergraduate Business Management programme which prepares students for various business and management roles. Prior to this, she led three top-up undergraduate distance learning programmes – Leadership and Management, Business and Management, and Human Resource Management. Before embarking on an academic career, Edita worked in secondary education and the mass media sector.
Edita's research interests include gender, consumer behaviour, leadership, entrepreneurship, entrepreneurial marketing and strategy. She explores the socio-cultural impact on consumer behaviour and looks at how gender shapes consumer practices. She is also interested in the entrepreneurial learning, entrepreneurial marketing and entrepreneurial leadership aspects. She collaborates nationally and internationally with the GETM3 project members in the area of entrepreneurial talent management.
Edita presents her research in marketing, innovation and entrepreneurship conferences, namely, Gender, Marketing and Consumer Behaviour, Institute for Small Business and Entrepreneurship (ISBE) and European Conference on Innovation and Entrepreneurship (ECIE). She has published her work in the Journal of Marketing Management, Journal of Research in Marketing and Entrepreneruship, Economic and Business Review and International Journal of HRD: Practice, Policy and Research.
Edita is happy to take PhD candidates who have similar research interests.
Business andManagement Studies, PhD
24 Jan 2011 → 21 May 2015
Award Date: 21 May 2015
Business Studies, MSc
14 Sep 2009 → 15 Oct 2010
Award Date: 9 Nov 2010
Literature, MA, Klaipėda University
1 Sep 2000 → 1 Jun 2002
Award Date: 21 Jun 2002
Linguistics, BA, Klaipėda University
1 Sep 1995 → 23 Jun 2000
Award Date: 23 Jun 2000
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Special issue › peer-review
Research output: Contribution to journal › Article › peer-review
Edita Petrylaite (Speaker)
Activity: Talk or presentation › Oral presentation
Edita Petrylaite (Reviewer)
Activity: Publication peer-review and editorial work › Publication Peer-review
Edita Petrylaite (Reviewer)
Activity: Publication peer-review and editorial work › Editorial work
Edita Petrylaite (Reviewer)
Activity: Publication peer-review and editorial work › Publication Peer-review