Edita Petrylaitė is Assistant Professor in Strategy. She is a Fellow of the Higher Education Academy (HEA) and has been teaching at undergraduate and postgraduate levels in Newcastle Business School since 2015. She holds a PhD in Business Management with a specific focus on gender and consumer behaviour. Edita has experience in leading large  full-time and part-time undergraduate programmes that prepare students for various busines and management roles. Before embarking on an academic career, Edita worked in private and public sectors. 

Edita's research interests include entrepreneurial leadership, entrepreneurial learning, entrepreneurial career choices, entrepreneurial marketing and strategic development of small businesses. In her research, Edita also explores the interlinkages between gender and leadership, and gender and consumer behaviour in the entrepreneurial and consumer research contexts. She has published her work in general business, marketing and human resource development journals.  She is also interested in CSR and its implementation in business practices and operations. She collaborates nationally and internationally in the area of entrepreneurial talent management as part of the GETM3 and GETM4 projects.

Edita presents her research in marketing, innovation and entrepreneurship conferences, namely, Gender, Marketing and Consumer Behaviour, Institute for Small Business and Entrepreneurship  (ISBE) and European Conference on Innovation and Entrepreneurship (ECIE). She has published her work in the Journal of Marketing Management, Journal of Research in Marketing and Entrepreneruship, Economic and Business Review and International Journal of HRD: Practice, Policy and Research.

Edita is happy to take PhD candidates who have similar research interests. 

orcid.org/0000-0002-9799-4341

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