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Viktoriia Tretiakova 01/03/2022 - 01/03/2025

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Personal profile

Biography

Edita Petrylaite is Assistant Professor in Strategy. She is a Fellow of the Higher Education Academy (HEA) and has been teaching at undergraduate and postgraduate levels in Newcastle Business School since 2015. She holds a PhD in Business Management with a specific focus on gender and consumer behaviour and an MSc in Tourism with Hospitality Management from Northumbria University, a BA in Lithuanian Philology and an MA in Literaturology from Klaipeda University. Edita leads a full-time undergraduate Business Management programme  preparing students for various business and management roles. Prior to this, she led three top-up undergraduate distance learning programmes – Leadership and Management, Business and Management, and Human Resource Management. Before embarking on an academic career, Edita worked in secondary education, social care and the mass media sectors. 

Research interests

Edita's research interests include entrepreneurial leadership, entrepreneurial learning, entrepreneurial career choices, entrepreneurial marketing and strategic development of small businesses. In her research, Edita also explores the interlinkages between gender and leadership, and gender and consumer behaviour in the entrepreneurial and consumer research contexts. She has published her work in general business, marketing and human resource development journals.  She is also interested in CSR and its implementation in business practices and operations. She collaborates nationally and internationally in the area of entrepreneurial talent management as part of the GETM3 project.

Edita presents her research in marketing, innovation and entrepreneurship conferences, namely, Gender, Marketing and Consumer Behaviour, Institute for Small Business and Entrepreneurship  (ISBE) and European Conference on Innovation and Entrepreneurship (ECIE). She has published her work in the Journal of Marketing Management, Journal of Research in Marketing and Entrepreneruship, Economic and Business Review and International Journal of HRD: Practice, Policy and Research.

Edita is happy to take PhD candidates who have similar research interests. 

Further Information

Education/Academic qualification

Business andManagement Studies, PhD

24 Jan 201121 May 2015

Award Date: 21 May 2015

Business Studies, MSc

14 Sep 200915 Oct 2010

Award Date: 9 Nov 2010

Literature, MA, Klaipėda University

1 Sep 20001 Jun 2002

Award Date: 21 Jun 2002

Linguistics, BA, Klaipėda University

1 Sep 199523 Jun 2000

Award Date: 23 Jun 2000

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