My research is interdisciplinary in nature, focusing on the intersection between human-computer interaction (HCI) and digital sociology to explore how contemporary parenthood is digitally scaffolded, the concept of digital humanness, and how the domestic sphere is affected by technology. I am interested in mundanity and how everydayness supports identity formation, a sense of self, and interpersonal connectedness. 

Effie completed her PhD at Northumbria University, having previously been situated at Lincoln's Social Computing group (LiSC). She undertook postdoc positions at both Northumbria and Newcastle University, and has been the ESPRC centre manager for the Next Stage Digital Economy Centre for Digital Citizens (CDC), before returning to Northumbria as an Assistant Professor in Computing and Information Sciences.