Elmira Djafarova

Search results

• 2024

  Can you be mindful? The effectiveness of mindfulness-driven interventions in enhancing the digital resilience to fake news on COVID-19

  Rodrigo, P., Arakpogun, E., Vu, M., Olan, F. & Djafarova, E., 1 Apr 2024, In: Information Systems Frontiers. 26, 2, p. 501-521 21 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • News Flow 100%
  • Resilience 44%
  • Influence 33%
  • Credibility 33%
  • Identity 22%
  14 Citations (Scopus)

  89 Downloads (Pure)

• Intergenerational succession and corporate philanthropy: a stakeholder perspective

  Zhang, L., Lin, Z., Huang, W., Djafarova, E. & Ren, L., 13 Aug 2024, (E-pub ahead of print) In: International Journal of Entrepreneurial Behaviour and Research. p. 1-22 22 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

• Investigating the impact of food tourism vlogger entrepreneurs' language characteristics on audiences' attitude and behaviours

  Hutchinson, W., Djafarova, E., Liu, S. & Abdelrahman, M., 11 Mar 2024, In: International Journal of Entrepreneurial Behaviour and Research. 30, 2/3, p. 735-772 38 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  2 Citations (Scopus)

  15 Downloads (Pure)
• 2023

  Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention

  Djafarova, E. & Geere, L., 1 May 2023, In: Journal of Information Technology Management. 15, 2, p. 92-115 24 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  26 Downloads (Pure)
• 2022

  Exploring ethical consumption of generation Z: theory of planned behaviour

  Djafarova, E. & Foots, S., 6 Jul 2022, In: Young Consumers. 23, 3, p. 413-431 19 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Generation 100%
  • Research 33%
  • Consumers 33%
  • Purchase 33%
  • Ethical Issue 33%
  84 Citations (Scopus)

  1184 Downloads (Pure)
• 2021

  Credibility of digital influencers on YouTube and Instagram

  Djafarova, E. & Matson, N., 2021, In: International Journal of Internet Marketing and Advertising. 15, 2, 18 p., 131.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Credibility 100%
  • YouTube 100%
  • Influence 66%
  • Instagram 66%
  • Analysis 33%
  11 Citations (Scopus)

  65 Downloads (Pure)

• ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry

  Djafarova, E. & Bowes, T., 1 Mar 2021, In: Journal of Retailing and Consumer Services. 59, 9 p., 102345.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Instagram 100%
  • Simulation Mode 33%
  • Purchase 25%
  • Stimulus 25%
  • Generation 25%
  232 Citations (Scopus)

  1993 Downloads (Pure)
• 2019

  YouTube advertising: exploring its effectiveness

  Djafarova, E. & Kramer, K., 29 Nov 2019, In: The Marketing Review. 19, 1-2, p. 127-145 19 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Advertising 100%
  • YouTube 66%
  • Literature 22%
  • Effectiveness 22%
  • Advertising Effectiveness 22%
  61 Downloads (Pure)

• ‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media

  Djafarova, E. & Trofimenko, O., 24 Aug 2019, In: Information Communication and Society. 22, 10, p. 1432-1446 15 p.

  Research output: Contribution to journal › Article › peer-review

  • Self-Presentation 100%
  • Credibility 100%
  • Celebrity 100%
  • Consumers 60%
  • Attempt 20%
  176 Citations (Scopus)
• 2018

  User-Generated Images in Online Consumer Reviews of Hotels

  Djafarova, E. & Deluce, B., 31 Aug 2018, In: Tourism Analysis. 23, 3, p. 323-335

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • User 100%
  • Roles 50%
  • Visual Informations 50%
  • Positive Correlation 50%
  • Electronics 50%
  5 Citations (Scopus)

  30 Downloads (Pure)
• 2017

  Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

  Djafarova, E. & Rushworth, C., Mar 2017, In: Computers in Human Behavior. 68, p. 1-7

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Instagram 100%
  • Consumers 85%
  • Women 71%
  • Celebrity 71%
  • Credibility 28%
  833 Citations (Scopus)

  80 Downloads (Pure)

• Exploring the relationships between self-presentation and self-esteem of mothers in social media in Russia

  Djafarova, E. & Trofimenko, O., Aug 2017, In: Computers in Human Behavior. 73, p. 20-27

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Mothers 100%
  • Social Media 53%
  • Self Esteem 38%
  • Consumers 23%
  • Instagram 23%
  33 Citations (Scopus)

  74 Downloads (Pure)

• The role of figurative language use in the representation of tourism services

  Djafarova, E., Mar 2017, In: Athens Journal of Tourism. 4, 1, p. 35-50 15 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Tourism 100%
  • Service Industries 75%
  • Languages 50%
  • Research 37%
  • Theory 25%
  34 Downloads (Pure)

• ‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016 [Editorial]

  McLeay, F., Coates, N., Dzhafarova, E., Hart, D. & Woodruffe-Burton, H., 7 Aug 2017, (E-pub ahead of print) In: Journal of Marketing Management. 33, 9-10, p. 673-678

  Research output: Contribution to journal › Article
• 2016

  Ethical fashion consumer: motivations and barriers

  Djafarova, E., Waring, T. & Holmes, L., 6 Jul 2016.

  Research output: Contribution to conference › Paper › peer-review

• Multidimensional sports spectators segmentation and social marketing

  Schmid, B., Kexel, C. & Djafarova, E., 4 Jul 2016.

  Research output: Contribution to conference › Paper › peer-review

• The role of figurative language use in representation of tourism services: a pragmatic approach

  Djafarova, E., 7 Jul 2016.

  Research output: Contribution to conference › Paper › peer-review

• User generated images in TripAdvisor and its impact on hotel decision making

  Djafarova, E., 8 Jun 2016.

  Research output: Contribution to conference › Paper › peer-review

• Why do advertisers use visual metaphors? A pragmatic perspective

  Djafarova, E., 1 Jun 2016, In: The Marketing Review. 16, 2, p. 203-214

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File

  • Pragmatics 100%
  • Visual Metaphor 66%
  • Consumer Research 33%
  • Advertising Communication 33%
  • Theoretical Knowledge 33%
  74 Downloads (Pure)

• Winds of change: lessons learnt from the implementation of the CRM system in a higher education context

  Gadelshina, G. & Djafarova, E., 7 Jul 2016.

  Research output: Contribution to conference › Paper › peer-review
• 2013

  Alcohol Advertising and Young Adults' Binge Consumption

  Grieveson, R. & Djafarova, E., 2013, In: Journal of Marketing and Communication. 8, 3, p. 37-44

  Research output: Contribution to journal › Article › peer-review

  • Consumption 100%
  • Social Participation 37%
  • Quantity 37%
  • Young Adults 37%
  • Alcohol Consumption 37%

• What women want: female portrayal in UK advertising

  Djafarova, E. & Wilkinson, L., 2013, In: Taylor’s Business Review. 3, 2, p. 179-194

  Research output: Contribution to journal › Article › peer-review
• 2012

  Chinese students' decision-making process: a case of a Business School in the UK

  Rudd, B., Djafarova, E. & Waring, T., Jul 2012, In: International Journal of Management Education. 10, 2, p. 129-138

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Chinese 100%
  • Students 100%
  • UK 60%
  • Decision Making 60%
  • Influence 40%
  27 Citations (Scopus)

• Language in tourism advertising: A pragmatic approach

  Djafarova, E. & Waring, T., 2012, In: Tourism Analysis. 17, 2, p. 233-237

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Languages 100%
  • Research 60%
  • Tourism 60%
  • Pragmatics 60%
  • Logopedics 60%
  3 Citations (Scopus)
• 2011

  Airline advertising: a semiotic approach

  Djafarova, E. & Nadeson, T., 2011, In: Asian Journal of Tourism and Hospitality Research.

  Research output: Contribution to journal › Article › peer-review
• 2010

  Visual images of metaphors in tourism advertising

  Djafarova, E. & Andersen, H-C., Jun 2010, Tourism and Visual Culture: Methods and Cases. Burns, P., Lester, J-A. & Bibbings, L. (eds.). Cambridge, MA, USA: CABI, Vol. 2. p. 35-43 240 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Tourism Advertising 100%
  • Women's Magazine 25%
  5 Citations (Scopus)
• 2009

  Developing tourism advertisers: the linguistic challenges faced when writing copy

  Djafarova, E. & Waring, T., Jun 2009.

  Research output: Contribution to conference › Paper › peer-review

• Language in tourism advertising: the contribution of figures of speech to the representation of tourism

  Djafarova, E. & Waring, T., Jun 2009.

  Research output: Contribution to conference › Paper › peer-review
• 2008

  Contribution of figurative devices to representation of tourism images

  Djafarova, E. & Andersen, H-C., Dec 2008, In: Journal of Vacation Marketing. 14, 4, p. 291-303

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Metaphor 100%
  • Metaphors 100%
  • Consumers 75%
  • Advertising 75%
  • Tourism 50%
  13 Citations (Scopus)

• Why do advertisers use puns? A linguistic perspective

  Djafarova, E., Jun 2008, In: Journal of Advertising Research. 48, 2, p. 267-275

  Research output: Contribution to journal › Article › peer-review

  Open Access

  • Advertising 100%
  • Linguistics 75%
  • Meaning 50%
  • Knowledge 50%
  • Pragmatics 50%
  24 Citations (Scopus)