My research focuses on rural and regional entrepreneurship and innovation.  I strive to understand how processes and patterns of entrepreneurship are shaped by social, cultural and environmental characteristics in more rural and peripheral regions. I firmly believe that the functions of rural businesses extend beyond the purely economic and that we must recognise their key roles as actors of both change and continuity across rural communities.  

I am currently a member of DEFRA's rural academic panel and co-chair of the ISBE Rural Entrepreneurship Network as well as a Fellow of the Regional Studies Association. I am also on the Editorial Board of the Journal of Depopulation and Rural Development Studies and an Associate Fellow of the HEA. 

I am the deputy director of iNCITE and module lead for the Masters programme "Contemporary Issues in Entrepreneurship".