Goran Erfani is a Research Fellow at the Faculty of Health and Life Sciences at Northumbria University. He has contributed to developing and leading several studies focused on people-place-health dynamics, digital inclusion and digital health, and healthcare planning. His methodological expertise lies in mixed-method studies and quantitative research methodologies, including leading statistical analyses such as Regressions, CFA, SEM, Meta-analyses, and other advanced statistical techniques.

Before his current role, Goran worked as an associate lecturer and research fellow at the Northumbria Business School, where he contributed to a digital adoption project utilising a Randomized Controlled Trial (RCT) design. Goran earned his PhD from the University of Newcastle in 2018 and later became as a Research Associate at the University of Sheffield. His doctoral research focused on people-place-health interrelations, providing a conceptual foundation for evaluating participatory urban redevelopment experiences.

Goran's previous professional experience includes working as a researcher with the Research, Analysis and Forecasting team at NBS (formerly known as RIBA Enterprises), where he focused on analysing Big Data related to the construction market in the UK.

Research methodology, people-place-health dynamics, digital poverty, digital health, healthcare planning