Personal profile

Biography

Hannah Layford is a lecturer in communication design at Northumbria University with an interest in public relations, digital cultures and sustainable fashion narratives. She is a Chartered PR practitioner and Fellow of CIPR, and runs Layford Creative as a freelance PR practitioner working with sustainable consumer brands.

Hannah is also a trustee of The Millin Charity, an NGO which has provided specialist enterprise training, advice and support for women in Newcastle & Gateshead for over 20 years.

Research interests

Hannah's research interests explore the role of content creators as contemporary taste makers and their influence on digital culture and the development of sustainable brand narratives through work with her clients such as Paul James Knitwear and George Smith.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education

Education/Academic qualification

Communication Studies, MRes, The Painter of Modern Life- Content Creators as Contemporary Flâneurs

Award Date: 26 Oct 2022

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