Personal profile


Jamie is a Lecturer in the Department of Computer and Information Sciences, and works as part of the Northumbria Social Computing (NorSC) research group. After completing his PhD at Northumbria University, Jamie worked as a Research Fellow on the Horizon 2020 funded ‘PERCEPTIONS’ project, which considered how Europe and the EU are seen by those who have immigrated or intend to do so. This included considering and analysing the flows of information and narratives online through social media and mainstream media. Prior to this, Jamie worked alongside industry partners, developing and implementing social media analyses for a range of clients, primarily within the retail and fashion industries.

Jamie’s research centres around the role of social media in society, and how we can understand behaviour at the individual and group level. Jamie has also published on the ethical considerations of conducting research in these contexts.

Education/Academic qualification

Computer Science, PhD, Engaging Social Media Users: Understanding Online Interactions in a Retail Context, Northumbria University

Award Date: 20 May 2021

Computing, MA (Hons)

30 Jun 201131 Dec 2099

Award Date: 30 Jun 2011


Dive into the research topics where Jamie Mahoney is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or