Jie Ma is an Associate Professor in Operations Management and Programme Leader at Newcastle Business School. An award-winning faculty member, he is recognised for excellence in teaching and research. His work spans operations management, supply chain management, and operations excellence, with recent research focusing on supply chain risk management, inclusive supply chains, and off-site construction. He has published in leading journals including Transportation Research Part E, Information Technology & People, Journal of Business Research, and Production Planning and Control.

Jie has developed a growing national and international reputation through editorial roles with journals such as Cogent Business & Management and Frontiers in Organizational Psychology, as well as guest editorships for Sustainability and Frontiers in Psychology. He has also served as a track chair and review committee member for EurOMA.

He has successfully secured external funding, including ESRC grants and collaborative projects with local councils, alongside internal awards such as the RIS Seed Fund and the RDF PhD Studentship. His industry collaborations include a project with an international company on recycling processes, which was later published as a teaching case study.

In leadership, Jie coordinates international partnerships, leads dual award programmes, and supports research groups. He is also an active member of the University’s BAME network and has taught at universities across Europe and China.

Research interests:

• Inclusive Supply Chain
• Supply Chain Management
• Risk Management
• Lean and Agile, TPS, Shop floor management and Kaizen

 Current projects (funded):

1. investigating the risks of Covid-19 vaccine supply chain
2. factors affecting Airbnb reviews
3. the challenges and opportunities of Virtual Learning
4. the Development of an Inter-trading Tool for North Tyneside Business Forum
5. Technology Adoption for Productivity

External Examiner

• The Hang Seng University of Hong Kong
• Leeds Beckett University
• University of West London
• University of Suffolk (2021 – 2024)
• University of Huddersfield (2019 – 2024)

PhD Supervision

Ke Sun: The Drivers of Customer Value in the Sharing Economy and Their Impact on Customer Lifetime Value (2021 – 2024).

Alicia Roman Alonso: Understanding the factors that influence the adoption of big data by SMEs (2019 – 2025).

Current

• Mohammed Eljalil (Awarded RDF, 09/2024 – ) PhD: Reverse logistics and Inclusive growth in circular economy, are we ready yet? 

Subject expert

• Vince McSkimmings (2021 – ) PhD: Industry 4.0: The effects of real-time business intelligence on the socio-technical system.
• Mubarak Mana Saeed Ahmed Alotaiba (2022 – ) PhD: Developing a Sustainability Management Framework in the Context of the United Arab Emirates' Hydrocarbon Sector