Research output per year
Research output per year
Dr
Accepting PhD Students
Branding, Consumer Culture, Consumer Oriented Identity Projects, Marketing Communications & Persuasive Technologies
Kimberley is a Senior Lecturer in Marketing, specifically Branding, with management and teaching experience in a range of roles in both higher education and practical business management. Kimberley has extensive industry experience in business management, specifically marketing, promotion and brand building. Kimberley has been in academia since 2011 and joined Northumbria University in 2014. Whilst working at the Newcastle Business School (AACSB), Kimberley has worked with academics and practitioners from a number of different fields. As part of her senior managerial roles, Kimberley is Programme Leader for Business with Marketing Management and leads on a Branding module on the MSc Marketing Programme. Other senior roles include Department Ethics Lead. Kimberley is also an external examiner at the University of Cumbria and a Journal reviewer for research in interactive marketing. Kimberley has a PhD in Marketing, and has been awarded Fellowship of the HEA. Her research interests include branding, consumer culture, consumer identity and marketing communication, specifcally the impact of persuasive technologies on brand strategy.
MSc
Education, PGCE
Marketing, PhD
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review