Personal profile

Research interests

My researech interests include cultural understandings of celebrity, fashion identity and design approaches, tattoo cultures and media representation, the analysis of film, television and popular music, and craft tradtions. I am currently developing research work in the connected areas of artifical intelligence, smart city technologies and autonomous vehicles.


I am currently an Associate Professor in the Department of Design. I teach in the areas of fashion branding and marketing and luxury brand management. I am the Co-ordinator for the MA Luxury Brand Management programmes at Northumbria University's London and Amsterdam campus. I am also the Faculty of Arts, Design and Social Sciences Co-ordinator for the Amsterdam campus, which involves the management of PG and UG programmes and the development of programmes  for the campus. My research interests include fashion, fashion design, celebrity, and tattoo cultures and practice. I am currently developing research work in the areas of artificial intelligence and smart city technologies and the development of connected cars and autonomous vehicles.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 11 - Sustainable Cities and Communities

Education/Academic qualification

Cultural Studies, PhD

31 Dec 199920 Jun 2004

Award Date: 31 Dec 2004

Cultural Studies, MA (Hons)

30 Jun 199731 Dec 2099

Award Date: 30 Jun 1997

Sociology, BSc Sociology, Northumbria University

20 Sept 199230 Jun 1995

Award Date: 20 Jun 1995


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