Personal profile


Dr. Muhammad Asif Khan (MAK) joined the Marketing, Operations and Systems department at Newcastle Business School, Northumbria University as a Senior Lecturer in June 2021. Dr. MAK is teaching modules related to consumer behaviour and Business Simulation. Previously, he served as Associate Professor of Marketing at the King Abdulaziz University Jeddah, Saudi Arabia. His research interests include Consumer Behaviour and Emotions, Digital Marketing, Knowledge-Networks, Bibliometric/Big Data Analytics, and Quantitative Research Methods.

In his 12+ years of experience in industry and academia, he has successfully developed, executed, supervised, and completed numerous tasks assigned to him in several business schools in Europe, the Middle East, and South Asia. He has published articles in the Journal of Business Research, Psychology & Marketing, Personality & Individual Differences, Information Technology & People, Asia Pacific Journal of Marketing & Logistics, and the Journal of Relationship Marketing. He is also the Editorial Board Member of Psychology & Marketing.

Dr. MAK has secured many research grants as PI and Co-I from various institutions and research grant bodies. Moreover, he is a member of prestigious scholarly groups such as the American Psychological Association (APA), the International Centre for Anti-consumption Research (ICAR), the International Institute of Marketing Professionals (IIMP), and the Consumer Brand Relationship Association (CBRA).


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD

22 Jun 201231 Dec 2099

Award Date: 22 Jun 2012

Marketing, MRes, Master Research in Marketing

Award Date: 31 Oct 2008

Marketing, MBA, MBA Marketing

Award Date: 7 Jul 2007

Statistics, MSc, MSc. Statistics

Award Date: 28 Feb 2002


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Collaborations and top research areas from the last five years

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