Dr. Muhammad Asif Khan (MAK) joined the Marketing, Operations and Systems department at Newcastle Business School, Northumbria University as a Senior Lecturer in June 2021. Dr. MAK is teaching modules related to consumer behaviour and Business Simulation. Previously, he served as Associate Professor of Marketing at the King Abdulaziz University Jeddah, Saudi Arabia. His research interests include Consumer Behaviour and Emotions, Digital Marketing, Knowledge-Networks, Bibliometric/Big Data Analytics, and Quantitative Research Methods.

In his 12+ years of experience in industry and academia, he has successfully developed, executed, supervised, and completed numerous tasks assigned to him in several business schools in Europe, the Middle East, and South Asia. He has published articles in the Journal of Business Research, Psychology & Marketing, Personality & Individual Differences, Information Technology & People, Asia Pacific Journal of Marketing & Logistics, and the Journal of Relationship Marketing. He is also the Editorial Board Member of Psychology & Marketing.

Dr. MAK has secured many research grants as PI and Co-I from various institutions and research grant bodies. Moreover, he is a member of prestigious scholarly groups such as the American Psychological Association (APA), the International Centre for Anti-consumption Research (ICAR), the International Institute of Marketing Professionals (IIMP), and the Consumer Brand Relationship Association (CBRA).