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Personal profile


Dr. Muhammad Asif Khan (MAK) joined the Marketing, Operations and Systems department at Newcastle Business School, Northumbria University as a Senior Lecturer in June 2021. Dr. MAK is teaching modules related to consumer behaviour. Previously, he served as Associate Professor of Marketing at the King Abdulaziz University Jeddah, Saudi Arabia. His research interests include Consumer Behaviour and Emotions, Digital Marketing, Knowledge-Networks, Bibliometric/Big Data Analytics, and Quantitative Research Methods.

In his 12+ years of experience in industry and academia, he has successfully developed, executed, supervised, and completed numerous tasks assigned to him in several business schools in Europe, the Middle East, and South Asia. He has published articles in the Journal of Business Research, Psychology & Marketing, Information Technology & People, Asia Pacific Journal of Marketing & Logistics, the Journal of Relationship Marketing, Asian Journal of Management Cases, and the Journal of Global Marketing. He is also serving as ad hoc editor of Psychology & Marketing.

Dr. MAK has secured many research grants as PI and Co-I from various institutions and research grant bodies. Moreover, he is a member of prestigious scholarly groups such as the International Centre for Anti-consumption Research (ICAR), the International Institute of Marketing Professionals (IIMP), and the Consumer Brand Relationship Association (CBRA).


Education/Academic qualification

Marketing, PhD

22 Jun 201231 Dec 2099

Award Date: 22 Jun 2012

Marketing, MRes

Award Date: 31 Oct 2008

Marketing, MBA

Award Date: 7 Jul 2007

Statistics, MSc

Award Date: 28 Feb 2002


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