Nicole EL Maalouf is a Lecturer in Entrepreneurship at Newcastle Business School, Northumbria University. Before becoming a full-time Lecturer at Northumbria University, she worked as an Associate Lecturer in Entrepreneurship, Innovation, and Strategy (EIS) department at Northumbria University, and as a Tutor and Module leader on a part-time basis at the University of York, UK. Previously, Nicole EL Maalouf was a Tutor in Marketing at Newcastle University London (NUL), and a Teaching Assistant in Management-related modules at Newcastle University. She has also worked before as a Research Assistant at the Institute of Family and Entrepreneurial Businesses at the Lebanese American University (LAU), Lebanon. She holds a PhD degree in Innovation Management from Newcastle University Business School (NUBS), UK, and an MSc degree in Entrepreneurship from the University of Surrey, UK. Her research interests are at the intersection of Entrepreneurship and Innovation Management. Her research links the domains of social media, technology and innovation management with a particular focus on new product development, open innovation, innovation, and business model innovation. She has recently examined how UK manufacturing firms develop internal capabilities and routines to support the implementation of open innovation,from which an academic article has been published in the ABS 3 star journal, Technovation. She is expanding the breadth of her research interests to Industry 4.0 as a management innovation and its impact on business model innovation. Her research interests also cover areas such as Family Businesses, and Gender and Entrepreneurship. She has also published a paper on family businesses in International Journal of Work Organisation and Emotion. In addition, Nicole EL Maalouf is continuously attending several teaching, learning and research methods-related workshops and training, and has obtained different Certificates accordingly. For instance, she has successfully completed the Associate Fellowship in Higher Education Academy (AFHEA), and currently undertaking the course leading to the Fellowship in Higher Education Academy (FHEA). Besides, she is  undertaking the Team-Mastery Programme, mainly based on the team-coaching teaching approach. Nicole EL Maalouf has also industry experience in the areas of New Product and Business Development, Sales and Marketing, and she is a member of the British Academy of Management (BAM) as well as the Association for Coaching.