Padmali Rodrigo

Padmali Rodrigo

Dr, Dr

Accepting PhD Students

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Personal profile


Dr. Padmali Rodrigo is a Senior Lecturer in marketing and the programme leader for BA(Hons) Marketing Management and Business  (Top-up) and Business with Law degree programmes at Northumbria University. 

She is also the module leader for supporting study modules delivered across all top-up programmes within the business school in Newcastle, London and Hong Kong. She holds a PhD in Marketing from Northumbria University U.K. She is also a Chartered Marketer, a mentor and a  member (MCIM) of the Chartered Institute of Marketing (CIM), American Academy of Advertising (AAA) and holds a professional diploma in marketing from the CIM. Prior to joining Northumbria, she was a research fellow at University of Portsmouth.

Her research interests are in consumer behaviour, travel and tourism (religious travel) country of origin effects, sustainable consumption,  social media and persuasive communication. She also conducts pedagogical research on the experience of doctoral students and student engagement using Neuro-Linguistic Programming (NLP).

She has published her work in journals such as Journal of Sustainable Tourism, Psychology & Marketing, Journal of Retailing and Consumer Services and International Journal of Tourism Research.

Dr Rodrigo is also a member of the editorial advisory board for the International Journal of Culture Tourism and Hospitality Research and acts as an associate editor in Heliyon journals. She is an Associate Fellow of the Higher Education Academy and acts as an active reviewer in many academic journals in marketing and tourism subject areas. 

Research interests

My current main research interests are in consumer behavior, travel and tourism (religious travel), country of origin effects,  mis/disinformation in social media, sustainable consumption and influencer marketing. I am competent in both qualitative and quantitative research and utilise techniques such as structural equation modeling, mean-end-chain based laddering interviews in my research. 

Education/Academic qualification

Marketing, PhD, Northumbria University

15 Mar 201024 Jul 2014

Award Date: 24 Jul 2014

Marketing, MSc, Northumbria University

1 Jan 20094 Mar 2010

Award Date: 4 Mar 2010

Business andManagement Studies, BA (Hons), Northumbria University

1 Jan 200831 Dec 2008

Award Date: 5 Mar 2009


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