Dr. Padmali Rodrigo is a Senior Lecturer in marketing and the programme leader for BA(Hons) Business and Marketing (Top-up) and Business with Law (Top-up) degree programmes at Northumbria University.  She is also the module leader for supporting study module delivered across all top-up programmes within the business school in Newcastle, London and Hong Kong. She holds a PhD in Marketing from Northumbria University U.K. She is also a Chartered Marketer, a mentor and a  member (MCIM) of the Chartered Institute of Marketing (CIM), American Academy of Advertising (AAA) and holds professional diploma in marketing from the CIM. Prior to joining northumbria, she was a research fellow in university of portsmouth.

Her research interests are in persuasive communication, religious tourism, consumer behaviour and SME growth, social media effectiveness, advertising, and tourism development. She also conducts pedagogical research on experience of doctoral students and student engagement using Neuro-Linguistic Programming (NLP).

She has published her work in journals such Journal of Sustainable Tourism, Journal of Retailing and Consumer Services, International Journal of International Journal of Tourism Research, Strategic Outsourcing: An International Journal.

Dr Rodrigo is also a member of the editorial advisory board for the International Journal of Culture Tourism and Hospitality Research and act as an associate editor in Heliyon journals. She is an Associate Fellow of the Higher Education academy and act as a active reviewer in many academic journals in marketing and toursm subject areas. 

My current main research interests are on mis/disinformation and it's influence on consumer attitudes and beliefs, message framing and consumer decision making, country of origin effects, religious consumption, sustainable behaviour and effect of consumer values on consumer purchase decisions. I am competent in both qualitative and quantitative research and utilise techniques such as structural equation modeling, mean-end-chain based laddering interviews in my research.