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Personal profile


Dr. Padmali Rodrigo is an Assistant Professor (Senior Lecturer) in marketing and the programme leader for BA(Hons) Marketing Management and Business  (Top-up) and Business with Law degree programmes at Northumbria University. Padmali joined Northumbria in 2020. Prior to joining Northumbria, she was a post doctoral research fellow in marketing and sales (2015-2020) at the University of Portsmouth. She is also a Fellow in HEA and a teaching specialist (APA).

She is also the module leader for supporting study modules delivered across all top-up programmes within the business school in Newcastle, London and Hong Kong. She holds a PhD in Marketing, MSc (distinction) and a BA(hons) with a First Class from Northumbria University U.K.

Padmali's marketing career started in the year 2006. She is a Chartered Marketer, a mentor and a  member (MCIM) of the Chartered Institute of Marketing (CIM), American Academy of Advertising (AAA) and holds a professional diploma in marketing from the CIM. 

Her current research focuses on social media, mis and disinformation, social media influencers and social change. She also conducts pedagogical research on the experience of doctoral students and student engagement using Neuro-Linguistic Programming (NLP). She has published her work in journals such as Information Systems Frontiers (ABS-3) Journal of Sustainable Tourism (ABS-3), and Psychology & Marketing (ABS-3). She is a member of the editorial advisory board for consumer behaviour in tourism and hospitality journal and also act as an active reviewer in many academic journals in marketing and tourism subject areas.

Research interests

My current main research interests are in mis/disinformation in social media, sustainable consumption and influencer marketing. I am competent in both qualitative and quantitative research and utilise techniques such as structural equation modeling, mean-end-chain based laddering interviews in my research. 

Education/Academic qualification

Marketing, PhD, Northumbria University

15 Mar 201024 Jul 2014

Award Date: 24 Jul 2014

Marketing, MSc, Northumbria University

1 Jan 20094 Mar 2010

Award Date: 4 Mar 2010

Business andManagement Studies, BA (Hons), Northumbria University

1 Jan 200831 Dec 2008

Award Date: 5 Mar 2009


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