Sutherland, M., Rodrigo, P., Shorley, J., Stephenson, S. & Bramald, T., 13 Sept 2024, How to Enable Engagement Between Universities and Business: A Guide for Building Relationships. Daniels, K. & Loer Hansen, S. (eds.). 1st ed. Cheltenham: Edward Elgar, p. 20-2910 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Rodrigo, P., Khan, H. & McLeay, F., Jul 2011, Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Patterson, A., Oakes, S., Daryanto, A. & Hampsons, P. (eds.). Liverpool, UK: Academy of Marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review