I hold a Chair in Applied Psychology at Northumbria University and am a Visiting Professor at Newcastle University.  I am a Co-Director of the UK's Centre for Digital Citizens, a £9m collaboration between the Universities of Newcastle, Northumbria, Edinbugh and UCL. My work primarily addresses issues of identity, trust, privacy and security in new social media, with a particular focus on digital inequality. In the last five years, I’ve secured over £2m in research funding, have published over forty articles on digital behaviour and have worked with government and industry to generate social and business impact from this work.  I’m one of the founder members of the UK's Research Institute in Sociotechnical Cybersecurity, funded by the National CyberSecurity Centre (NCSC) in association with UKRI's Global Uncertainty Programme and my most recent research awards address both usable and inclusive privacy and security.   I have contributed to three UK Government Office for Science reports (The Future of Identity; Using Behavioural Insights to Improve the Public’s use of Cyber Security Best Practice and Responsible Use of Data).  I have worked with the European Commission’s High Level Group of Scientific Advisors, contributing to a workshop on Secure Digital Identities as part of the EC’s Scientific Advice Mechanism (Vilnius) and was an invited contributer to a 2021 USAID/UKRI workshop 'Shaping the Future of Inclusive Digital Development'.