Search results

• 2022

  Influence of Micro-Celebrities on the Formulation of Social Media Marketing Strategies

  Mole, B., Cook, P. & Crabtree, R. M., 15 Jul 2022, Marketing Analysis in Sport Business: Global Perspectives. Byon, K. K., Yim, B. H. & Zhang, J. J. (eds.). London: Routledge, (World Association for Sport Management Series).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Celebrity Endorsement 100%
  • Social Media Marketing 90%
  • Celebrity 87%
  • Marketing Strategy 59%
  • Marketing 44%