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Personal profile


Dr Paul Copley is currently Senior Lecturer in the Newcastle Business School and Programme Leader for the MSc Business with Business Analytics, Business with Marketing Management and Business with Logistics and Supply Chain Management programmes at Newcastle Business School. Paul led the Masters in Marketing Programmes in the NBS for fifteen years until 2016 when he moved on to lead the MSc International Business Management programme until 2019. Paul has recently completed two secondments at Northumbria University’s Amsterdam Campus where he helped set up and run the MSc Business with International Management and MSc Business with Business Analytics degrees in partnership with the Amsterdam University of Applied Sciences between 2018 and 2020. Since 2012 he has also led postgraduate Academic and Professional Development at the Newcastle, London and subsequently Amsterdam Campuses.

Paul holds honours degrees at undergraduate level and at master’s level (MA Marketing Management, Lancaster University Management School, and MPhil, Business Education, Newcastle University School of Education) and a PhD (Marketing in SMEs, Newcastle Business School, Northumbria University, examined by professors from both Stirling and Ulster Universities in the UK). Paul’s most recent teaching revolves around Marketing Communications, Entrepreneurship and Marketing Planning for SMEs, Business to Business Marketing Planning and Marketing at the Marketing/Logistics Interface,

Research interests

Paul has experience of marketing and management in several multinational corporations in the UK and overseas and the development of actual and potential smaller enterprises. His broad research interests are in marketing and education. More focussed interests include power asymmetry between large and smaller enterprises. He has involvement with professional bodies such as the Academy of Marketing and the Market Research Society.

Further Information

Paul spent a number of years advising actual and potential micro businesses and SMEs across the range of marketing and management activities. This included running short course/training programmes and consulting for a wide range of small private and public enterprises. Before that, Paul was a Marketing Services Manager and Publicity Manager in the Construction, Plant and Equipment industry (British MNC), an International Product Manager in the Healthcare and Hospital Products industries (American MNC) and has New Product Development experience in the Power Tools industry (American MNC).

In his Higher Education roles, Paul has developed programmes for actual and potential small businesses, for undergraduates and for postgraduates. His experiences of education, training and consultancy has involved work in the UK and internationally including work in Spain, Greece, Russia, Malaysia, Singapore, Hong Kong, Ireland, France and the Netherlands. Paul has experience as External Examiner in marketing and management subjects and programmes with a number of national and international universities at undergraduate, postgraduate and corporate levels, including work for UK, American, pan-Middle Eastern, Indian and Greek Universities.

Paul’s second book and companion website on Marketing Communications Management was published by Sage Publishing. Paul Has also published a number of conference papers and journal articles having regularly contributed to the Academy of Marketing (and a prize winner), the Institute of Small Business and Entrepreneurship (ISBE), CABS (the Chartered Association of Business Schools) and other international conferences. Paul’s articles have been published in journals such as Industry and Higher Education, Marketing Intelligence and Planning and the Journal of Travel and Tourism Marketing. Paul has reviewed for various business and management journals and is a member of the editorial board of the Journal of Consumer Behaviour. He is active with the Academy of Marketing, ISBE, CIM, CABS and is a Certified Member of the Market Research Society (CMRS).

Education/Academic qualification

PhD, Northumbria University

30 Jun 200030 Sep 2007

Award Date: 15 Feb 2008

Education, CertEd, New College Durham (CNAA)

30 Sep 198830 Jun 1990

Award Date: 30 Jun 1990

Education, MPhil, Newcastle University

30 Sep 198615 Jun 1989

Award Date: 15 Jun 1989

Marketing, MA, Lancaster University

30 Sep 197715 Oct 1978

Award Date: 15 Oct 1978


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