Research output per year
Research output per year
Personal profile
Education/Academic qualification
Marketing, PhD
… → 17 Jun 2013
Award Date: 17 Jun 2013
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Dive into the research topics where Ran Liu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Subjective well-being, mobile social media and the enjoyment of tourism experience: a broaden-and-build perspective
Chen, Y., Lin, Z., Filieri, R. & Liu, R., 3 Oct 2021, In: Asia Pacific Journal of Tourism Research. 26, 10, p. 1070-1080 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement
Yuan, D., Lin, Z., Filieri, R., Liu, R. & Zheng, M., 1 Jul 2020, In: Journal of Business Research. 115, p. 38-47 10 p.Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus) -
Does Emotional Brand Attachment Matter?
Bian, X., Liu, S. & Robson, A., 2 Dec 2018.Research output: Contribution to conference › Paper › peer-review
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Ambush Marketing
Liu, R. & Thwaites, D., Apr 2014, Strategies in Sports Marketing: Technologies and Emerging Trends. IGI Global, p. 187-202 (Strategies in Sports Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Ambush Marketing and the Football World Cup
Chadwick, S., Liu, R. & Thwaites, D., 3 Dec 2014, Managing the Football World Cup. Frawley, S. & Adair, D. (eds.). Palgrave Macmillan, p. 63-81Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Citation (Scopus)