Riad Shams

Dr

Accepting PhD Students

PhD projects

- strategic marketing and management for people, planet and profit;

- social business, cause-related marketing and sustainable development;

- digital marketing, social media marketing and exploring the (business and social) value of contemporary technologies;

- strategic agility and international marketing/business;

- corporate identity, image, reputation and brand management;

- entrepreneurship and innovation management;

- and pedagogical management.

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