- strategic marketing and management for people, planet and profit;
- social business, cause-related marketing and sustainable development;
- digital marketing, social media marketing and exploring the (business and social) value of contemporary technologies;
- strategic agility and international marketing/business;
- corporate identity, image, reputation and brand management;
- entrepreneurship and innovation management;
- and pedagogical management.
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Dive into the research topics where Riad Shams is active. These topic labels come from the works of this person. Together they form a unique fingerprint.