Search results

• 2020

  Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?

  Bian, X. & Haque, S., 1 Jul 2020, In: Journal of Brand Management. 27, 4, p. 438-451 14 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

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  16 Citations (Scopus)

  350 Downloads (Pure)