Shahzeb Hussain

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2021
Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation
Hussain, S., 30 Jul 2021, Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C., Dennis, C. & Foroudi, P. (eds.). 1st ed. London: Taylor & Francis, p. 515-533 19 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Citation (Scopus)

Research output