Search results

• 2021

  Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation

  Hussain, S., 30 Jul 2021, Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C., Dennis, C. & Foroudi, P. (eds.). 1st ed. London: Taylor & Francis, p. 515-533 19 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  • Celebrity 100%
  • Corporate Identity 66%
  • Demographics 33%
  • Corporate Reputation 33%
  • Contribution 16%
  1 Citation (Scopus)