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Personal profile

Research interests

Shenaz Rangwala is a senior lecturer in Marketing at Northumbria University, United Kingdom. Her broad research interest lies in the area of consumer behaviour, particularly how consumption influences contemporary cultures, communities and individuals specifically women in transitional societies. Her research also examines issues related to sustainable consumption, gender and post-feminism in marketing and consumer culture. Besides, her research also focuses on the development of rituals, tastes, travel and consumption and its influence on consumer experiences. She particularly specialises in qualitative and visual research methods. Her work has been published in European Journal of Marketing as well as presented in academic conferences.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 5 - Gender Equality
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD

Marketing, MSc

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Collaborations and top research areas from the last five years

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