Shenaz Rangwala is a senior lecturer in Marketing at Northumbria University, United Kingdom. Her broad research interest lies in the area of consumer behaviour, particularly how consumption influences contemporary cultures, communities and individuals specifically women in transitional societies. Her research also examines issues related to sustainable consumption, gender and post-feminism in marketing and consumer culture. Besides, her research also focuses on the development of rituals, tastes, travel and consumption and its influence on consumer experiences. She particularly specialises in qualitative and visual research methods. Her work has been published in European Journal of Marketing as well as presented in academic conferences.