Research output per year
Research output per year
Personal profile
Research interests
Shenaz Rangwala is an Assistant Professor in Marketing at Northumbria University, United Kingdom. Her research sits at the intersection of consumer behaviour, gender studies, and cultural theory, with a particular focus on how consumption shapes the lived experiences of women in transitional societies. She examines post-feminist discourses shaping marketing and consumer culture, and her recent work investigates the role of technology in enhancing or reducing social and gender inequalities. She specialises in qualitative and visual research methods, and her work has been published in leading academic journals and presented at academic conferences.
Education/Academic qualification
Marketing, PhD
Marketing, MSc
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Silver lining in the cloud: Digital technology as an intervention mechanism for developing online social capital to achieve resilience during crisis
Rangwala, S. & Djafarova, E., 4 Mar 2026, In: Information Technology and People. 39, 2, p. 766–783 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)22 Downloads (Pure) -
Resignifying Gender: How Women of the New Indian Middle Class Enact Gendered Aspiration in a Globalizing Society
Rangwala, S., Jayawardhena, C. & Bettany, S., 1 Nov 2025, In: Gender, Work and Organization. 32, 6, p. 2184-2196 13 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)127 Downloads (Pure) -
Sustainable consumption in the developing world: the case of India
Rangwala, S. & Jayawardhena, C., 16 Jul 2021, Research Handbook of Sustainability Agency. Teerikangas, S., Onkila, T. & Mäkelä, M. (eds.). Cheltenham, Glos.: Edward Elgar, p. 380-393 14 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Citation (Scopus) -
"From caged birds to women with wings": A perspective on consumption practices of new middle-class Indian women
Rangwala, S., Jayawardhena, C. & Saxena, G., 26 Feb 2020, In: European Journal of Marketing. 54, 11, p. 2803-2824 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile16 Citations (Scopus)41 Downloads (Pure)