Shilpa Iyanna has been an academic since 1996. She started her tenure as Senior Lecturer in Marketing at Newcastle Business School, Northumbria University in July 2022. She was formerly employed at Abu Dhabi University, the only university in the UAE accredited by both AACSB and EQUIS. Through the course of her career Shilpa has had the opportunity to teach, interact and collaborate with colleagues and students from culturally diverse backgrounds.

Dr Iyanna’s research interests are in the area of customer behaviour that interconnects with various other streams of research mainly customer value, value co-creation, consumer attitude and behaviour, consumer satisfaction and consumer goal. Her current research interest is in the area of sustainable consumption, examining topics such as sustainable consumption and lifestyles, responsible consumption; attitudes towards changing consumption patterns; drivers of societal consumption patterns; and values attached to behaviour and lifestyles that in turn impact consumption patterns.

Dr Shilpa Iyanna is the recipient of several academic awards including the highly competitive Nottingham University Business School PhD Scholarship. Shilpa earned her PhD in Marketing from Nottingham University Business School, University of Nottingham, UK.