Personal profile

Research interests

  • Consumer Behavior
  • Fashion Marketing
  • Branding Strategies
  • Brand Protection
  • Luxury Counterfeits


Stephanie Haddad is an Associate Lecturer in Marketing and a current PhD researcher at Northumbria University Newcastle, UK. She has obtained an MBA from Lebanese American University, Beirut with first class honours and received her bachelor of science in auditing and accounting and another bachelor degree in finance and financial institutions from the Lebanese University with high distinction.

Stephanie's research interests fall in the general area of consumer behaviour, fashion marketing and branding. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Business and Administration, MBA, Master of Business Administration, Lebanese American University

Award Date: 2 Jul 2018

Financial Management, BA, Finance and Financial Institutions, Lebanese University

Award Date: 1 Sept 2017

Accountancy, BSc, Auditing and Accounting, Lebanese University

Award Date: 1 Jun 2016

Marketing, PhD, Self-brand regulation: How does engagement, emotional attachment and sustainability affect original vs counterfeited luxury brand patronage, Northumbria University

18 Jan 2021 → …


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Collaborations and top research areas from the last five years

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