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Personal profile

Research interests

  • Consumer Behavior
  • Fashion Marketing
  • Branding Strategies
  • Brand Protection
  • Luxury Counterfeits


Stephanie Haddad is an Associate Lecturer in Marketing and a current PhD researcher at Northumbria University Newcastle, UK. She has obtained an MBA from Lebanese American University, Beirut with first class honours and received her bachelor of science in auditing and accounting and another bachelor degree in finance and financial institutions from the Lebanese University with high distinction.

Stephanie's research interests fall in the general area of consumer behaviour, fashion marketing and branding. 

Education/Academic qualification

Business and Administration, MBA, Lebanese American University

Award Date: 2 Jul 2018

Financial Management, BA, Lebanese University

Award Date: 1 Sep 2017

Accountancy, BSc, Lebanese University

Award Date: 1 Jun 2016

Marketing, PhD, Northumbria University

18 Jan 2021 → …


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