Research output per year
Research output per year
Personal profile
Research interests
- Consumer Behavior
- Fashion Marketing
- Branding Strategies
- Brand Protection
- Luxury Counterfeits
Biography
Stephanie Haddad is an Associate Lecturer in Marketing and a current PhD researcher at Northumbria University Newcastle, UK. She has obtained an MBA from Lebanese American University, Beirut with first class honours and received her bachelor of science in auditing and accounting and another bachelor degree in finance and financial institutions from the Lebanese University with high distinction.
Stephanie's research interests fall in the general area of consumer behaviour, fashion marketing and branding.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Business and Administration, MBA, Master of Business Administration, Lebanese American University
Award Date: 2 Jul 2018
Financial Management, BA, Finance and Financial Institutions, Lebanese University
Award Date: 1 Sept 2017
Accountancy, BSc, Auditing and Accounting, Lebanese University
Award Date: 1 Jun 2016
Marketing, PhD, Self-brand regulation: How does engagement, emotional attachment and sustainability affect original vs counterfeited luxury brand patronage, Northumbria University
18 Jan 2021 → …
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Collaborations and top research areas from the last five years
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Strengthening Collaboration Amongst Professionals in the Public Sector in the Digital Era – an Exploratory Study at Northumbria University (NU) and Amsterdam University of Applied Sciences (AUAS)
Foster, M., van Middlekoop, D., Haddad, S. & Sasse, S., Jun 2023, Amsterdam: Amsterdam University of Applied Sciences. 6 p.Research output: Book/Report › Other report
Open AccessFile6 Downloads (Pure) -
The Impact of Branding Strategies on Original and Counterfeited Luxury Brand Patronage
Haddad, S., 3 Jun 2023, Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. Kerrigan, F. (ed.). Helensburgh: Academy of Marketing, p. 164-165 2 p. 183 - 0Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile2 Downloads (Pure) -
The Democratization of Luxury: When Luxury Meets Fast Fashion
Mrad, M., Farah, M. & Haddad, S., 25 Nov 2021, (Unpublished).Research output: Contribution to conference › Paper › peer-review
File3 Downloads (Pure) -
From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, M., Farah, M. & Haddad, S., 1 Sept 2019, In: Journal of Brand Management. 26, 5, p. 567-582 16 p.Research output: Contribution to journal › Article › peer-review
22 Citations (Scopus) -
Arwa Al Banawi: power suits for the modern woman
Haddad, S., 23 Jan 2018, London : Canvas8.Research output: Other contribution › peer-review