Search results

• 2019

  From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands

  Mrad, M., Farah, M. & Haddad, S., 1 Sep 2019, In: Journal of Brand Management. 26, 5, p. 567-582 16 p.

  Research output: Contribution to journal › Article › peer-review

  • Fast Fashion 100%
  • Luxury Brands 91%
  • Designer 66%
  • Co-branding 20%
  • Brand Awareness 17%
  14 Citations (Scopus)