Stuart Roper

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Stuart Roper

Professor

 https://orcid.org/0000-0002-1381-6792
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  • 2016

    Branding the entire entity: Corporate branding

    Roper, S., 15 Jul 2016, The Routledge Companion to Contemporary Brand Management. Dall'Olmo Riley, F., Singh, J. & Blankson, C. (eds.). 1st ed. London: Routledge, p. 354-365 12 p. (Routledge Companions in Business, Management and Accounting).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

    3 Citations (Scopus)

  • Definition of 'brand'

    Roper, S., 1 Jul 2016, The SAGE Encyclopedia of Corporate Reputation. Carroll, C. E. (ed.). SAGE, p. 73-77 5 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review