Stuart Roper

Filter

2016

Virtual Brand Communities: Pathways to Brand Trust?
Mousavi, S., Roper, S. & Keeling, K., 28 Jun 2016, Rediscovering the Essentiality of Marketing. Petruzzellis, L. & Winer, R. S. (eds.). Cham, Switzerland: Springer, p. 627-628 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
2014

Bond or Brand: Presenting a Typology of Online Brand Communities in a Collectivistic Culture
Han, J., Keeling, D. & Roper, S., 13 Oct 2014, Ideas in Marketing: Finding the New and Polishing the Old. Kubacki, K. (ed.). Cham, Switzerland: Springer, p. 739-742 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Research output