Xuemei Bian

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Xuemei Bian

Professor

 https://orcid.org/0000-0002-5481-9287

  • 009B, CCE1

    United Kingdom

Accepting PhD Students

PhD projects

Forthcoming Project (Commencing September 2020): Using Branding Strategies to Leverage Demand for Counterfeits (Primary Supervisor).

Project 1 (Commenced September 2019): Impact of Counterfeits on Brands (Primary Supervisor).

Project 2 (Commenced September 2018): Using Marketing Campaigns to Influence Consumer Demand for Counterfeits: Understanding and Addressing Moral Inertness (Primary supervisor).

Project 3 (Commenced September 2018): Smart Tourism: Its Role in Enhancing Tourist Experience (Second supervisor).

Project 4 (Commenced September 2018): Third Culture Kids and Brand Loyalty (Second supervisor).

Willing to speak to media

  • 772
    Citations
  • 6 Invited talk
  • 5 Editorial work
  • 2 Organising a conference, workshop, ...
  • 1 Other
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