Research output per year
Research output per year
Personal profile
Biography
Yu Ye holds a PhD in Management Science from the University of Kent. He joined the Newcastle Business School as a Lecturer in Digital Marketing in September 2022. Previously, he was an associate lecturer at Newcastle University Business School.
Yu has more than three years’ experience of teaching at both UG and PG levels and has been awarded an Associate Fellow at the Higher Education Academy (HEA). He has taught a number of modules including Small Business Marketing and Management, Business Analysis Tools, and Managing Organisational Performance.
Yu’s research interests focus on applying digital marketing strategies to help businesses enhance their organisational performance. He is also interested in developing the internal market orientation to assist organisations in improving employee satisfaction and productivity. His work has appeared in journals such as Journal of Business Research, European Journal of Marketing, Qualitative Market Research: An International Journal, and book chapters.
Education/Academic qualification
Management Science, PhD, University of Kent
1 Oct 2016 → 1 Jul 2021
Award Date: 1 Jun 2021
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Internal market orientation, interdepartmental relationships and market performance: the pivotal role of employee satisfaction
Yu, Q., Barnes, B. R. & Ye, Y., 24 May 2022, In: European Journal of Marketing. 56, 5, p. 1464-1487 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)1 Downloads (Pure) -
Investigating the effect of social media application on firm capabilities and performance: The perspective of dynamic capability view
Ye, Y., Yu, Q., Zheng, Y. & Zheng, Y., 1 Feb 2022, In: Journal of Business Research. p. 510-519 10 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
Investigating internal market orientation: is context relevant?
Yu, Q., Barnes, B. R. & Ye, Y., 14 Oct 2020, In: Qualitative Market Research.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
第6章：基于绩效的医养结合养老服务机构管理； 第7章：国际养老服务经验比较
Translated title of the contribution :Chapter 6: Performance management in senior citizen care institutions; Chapter 7: Studies on the international senior citizen care experience Research output: Chapter in Book/Report/Conference proceeding › Chapter