TY - JOUR
T1 - A bibliometric analysis of obesity in marketing research
AU - Onjewu, Adah Kole
AU - Sadraei, Razieh
AU - Jafari-Sadeghi, Vahid
PY - 2022/9/12
Y1 - 2022/9/12
N2 - Purpose: In spite of wide civic and academic interest in obesity, there are no bibliometric records of this issue in the marketing corpus. Thus, this inquiry is conceived to address this shortcoming with a bibliometric analysis of Scopus indexed articles published on the subject. Design/methodology/approach: The analysis followed a five-step science mapping approach of study design, data collection, data analysis, data visualisation and data interpretation. R programming software was used to review 88 peer reviewed journals published between 1987 and 2021. Findings: A sizable stream of literature exploring obesity has accrued in the marketing area as authors have drawn parallels between the influence of persuasive communication and advertising on human wellbeing and child health. The United States of America is found to be by far the country with the highest number of publications on obesity, followed by Australia and the United Kingdom. The topic dendrogram indicates two strands of obesity discourse: (1) social and policy intervention opportunities and (2) the effects on social groups in the population. Research limitations/implications: This review will shape future enquiries investigating obesity. Beyond the focus on children, males and females, an emerging focus on cola, ethics, food waste, milk, policy-making and students is highlighted. Originality/value: This is the first bibliometric review of obesity in the marketing literature. This is especially timely for weighing up the utility of research aimed at understanding and reporting the trends, influences and role of stakeholders in addressing obesity.
AB - Purpose: In spite of wide civic and academic interest in obesity, there are no bibliometric records of this issue in the marketing corpus. Thus, this inquiry is conceived to address this shortcoming with a bibliometric analysis of Scopus indexed articles published on the subject. Design/methodology/approach: The analysis followed a five-step science mapping approach of study design, data collection, data analysis, data visualisation and data interpretation. R programming software was used to review 88 peer reviewed journals published between 1987 and 2021. Findings: A sizable stream of literature exploring obesity has accrued in the marketing area as authors have drawn parallels between the influence of persuasive communication and advertising on human wellbeing and child health. The United States of America is found to be by far the country with the highest number of publications on obesity, followed by Australia and the United Kingdom. The topic dendrogram indicates two strands of obesity discourse: (1) social and policy intervention opportunities and (2) the effects on social groups in the population. Research limitations/implications: This review will shape future enquiries investigating obesity. Beyond the focus on children, males and females, an emerging focus on cola, ethics, food waste, milk, policy-making and students is highlighted. Originality/value: This is the first bibliometric review of obesity in the marketing literature. This is especially timely for weighing up the utility of research aimed at understanding and reporting the trends, influences and role of stakeholders in addressing obesity.
KW - Advertising
KW - Bibliometrics
KW - Health
KW - Marketing
KW - Obesity
KW - Policy
UR - http://www.scopus.com/inward/record.url?scp=85137524430&partnerID=8YFLogxK
U2 - 10.1108/EMJB-03-2022-0051
DO - 10.1108/EMJB-03-2022-0051
M3 - Article
AN - SCOPUS:85137524430
JO - EuroMed Journal of Business
JF - EuroMed Journal of Business
SN - 1450-2194
ER -